How Not to Pitch Your Search-Marketing Firm
Resist the Temptation to Misrepresent Your Capabilities or Steal Someone Else's PowerPoint
Search marketing is a complicated array of best practices, commonly held tactics and…
Is Google Biased? Sure It Is. But Good Luck Proving It
One Company's Algorithms Determine Winners and Losers on the Web, but Don't Expect the Feds to Worry
Search bias. Search neutrality.…
The Long, Sad Story of Ask.com
The problem with most crazy people is they don’t know they are crazy.  The problem with crazy people in business? They think history doesn't …
What 'Like' Really Means for Facebook Advertisers
So Long, PageRank. Hello, LikeRank
If the first internet ad boom set the stage for arrogance in internet advertising, the new millennium will see a…
What If Google and Bing Waged a Search War and Nobody Noticed?
For Most People, Search Is Just Search
Google is going to win the war for audience love and ad revenue.…
BP Buys 'Oil' Search Terms to Redirect Users to Official Company Website    ÂÂ
Be careful where you click, especially if you're looking for news on the BP oil spill.
BP, the…
Get whiter teeth! Special discount for alumni!
Hasn't social-media-audience targeting gotten better than that? How helpful are social relationships when it comes to targeting? Will ads be the answer for Twitter,…