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In today’s afternoon brand track “Choosing the Right Partners: Search, Social, and Metrics,” Kevin M. Ryan, Motivity Marketing CEO,  moderated a panel with both brands and agency folks: Rhonda Hanson serves as Concur’s Director of Global Digital Marketing; Lizzy Fallows is Timbuk2’s Digital Director; Doug Schumacher is Zuum Cofounder; and Dave Williams is BLiNQ CEO. …

From the people who brought you the most efficient form of last click attributed advertising the world has ever known, we now have better mobile advertising. This week Google made some big changes to AdWords that means one campaign for multiple devices: PCs, tablets and mobile phones. Like any big change, this will bring good …

“Any time you can increase the connective tissue and get consumers to spend more time with your brand — I don’t care if it’s a search engine — it’s a good thing,” said Kevin Ryan, CEO of Motivity Marketing. Mr. Ryan also pointed out that the world of shopping can be fragmented, with a variety …

The road to Facebook’s mid-term success is paved with search goodness, many believe. When the stock starts tanking, the top execs apparently believe a good thing to do at a shareholder’s meeting is make an opaque reference to building a better search engine. “Build a better search” is an anthem many of us in the …

There is no greater cost to an agency than the cost of acquiring new business. The race to build business in an industry experiencing unparalleled growth has led to agencies rarely stopping to ask if they should be answering those questions and in what context. Client-side staffers often lack the experience to determine the correct …

Kevin Ryan on looking beyond Likes: “Think of the brand first before you think of the rules of Facebook. Likes are absolutely spectacular, but it’s hard to draw a line between likes and revenue. Three essentials: Focus on learning while earning, prep for smart online media at scale, no device is an island We’re not …

If Facebook opens its wildly popular network to pre-teens, it may not resist the urge to monetize the millions of new users it stands to gain by lowering the minimum age through advertising. Marketers and agency executives are split as to whether the move will facilitate a new channel for brands to target and advertise …

Just when it seems the drama couldn’t get any worse for Yahoo, something else happens. The most recent turn of events involving Yahoo’s now former CEO Scott Thompson and his resume scandal has the once highly regarded tech company in even deeper turmoil. How could a company that was previously considered a leader be dead …

The foundation of search lies in the definitions of what people want and what makes them click to find what they seek. In other words, search is the foundation of digital commerce. Yahoo’s latest drama is only the tip of the iceberg for the stressed Internet company. Since former Yahoo CEO Carol Bartz officially threw …

Negative SEO is not a new concept but it is one that has recently become more mainstream. These are underhanded tactics where companies do SEO activity for their competitors so it appears that they are breaching Google’s guidelines and they get penalized. Read the article here.