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Stop In-House SEO Disasters Now! The central focus of many SEO efforts is reaching the right people with the right information at the right time. Third-party search engine marketing firms, many of whom work tirelessly helping clients consume information in the highly dynamic world of SEO, face many challenges. Read the full article »

SMX East: Assessing The Googleopoly Good, bad, or nonexistent Google’s big and getting bigger, as firms like comScore and Hitwise can confirm.  Then there’s its pending deal with Yahoo to consider.  So a session at SMX East addressed the question of whether Google is a monopoly, and what can and should be done about the …

WebTrends tackles ‘search ad wastage’ WebTrends has launched a new tool designed to help clients minimise wastage on their search advertising campaigns. The web analytics and marketing company estimates that large online advertisers will waste as much as $4.5 billion on paid search advertising in 2008. Read the article here.

Advertising With New Media with Kevin Ryan It works. Do it. Now. Question: Is advertising in the Yellow Pages book still of any value? Should I replace my listing in the Yellow Pages with online advertising? And if so–with what? Local paid search? Answer:Throw your telephone book away or use it to level your piano. …

Video search engines help users sort through clips The Internet is teeming with so much video that searching through it is becoming one of the biggest challenges on the Web. Read the article here.

SEM Is Maturing, and So Is Search Engine Strategies Congratulations are in order for my colleagues over at the event programming team at Search Engine Strategies (SES) and Search Engine Watch who’ve been promoted. Read the article here.