November 11, 2011 Advertising Age: Digital Next Every time Google tries something new, site owners panic and hit the blogs, desperate for any sort of tidbit that will help them get ahead of the latest “shift” in the algorithm. While Google’s mathematical page ranking system has been dancing since day one with updates on a …
Read more »October 20, 2011 At Mediabistro’s Socialize West conference in San Francisco today, Motivity Marketing CEO Kevin Ryan had a simple message for publishers and authors: respond to your Facebook friends and Twitter followers when they write about you. He shared data from a survey of 1,300 adult Twitter users. The survey focused on a special …
Read more »September 29, 2011 by Jessica Zech Motivity Marketing CEO Kevin Ryan gave a group of students pointers on how to get a job in digital marketing. Here are Ryan’s top 10 pieces of advice: 1. Always remember your ethicsclasses. You will be happier because you will be a better person. 2. Always hit your deadline …
Read more »September 20, 2011 Google has made its +1 button ubiquitous on web sites and search results. Now, Google is using the +1 to add a social layer to display advertising. Starting in October, ads distributed on Google’s Display Ad Network will have a +1 button, allowing consumers to “like” an ad and share that endorsement …
Read more »Tuesday, August 16, 2011 Google Inc. boss Larry Page says his company has agreed to pay $12.5 billion for Motorola Mobility, mostly to gain control of patents that would help defend its Android smartphones from rival Apple and its iPhones. From Wall St. to Silicon Valley, a lot of telecom-watchers are buying that line. “Google’s …
Read more »George Simpson, Jul 01, 2011 It seems more than ironic that in the same week: 1) Facebook plans an IPO that could value the company at $100 billion, give or take; 2) News Corp. dumps MySpace for a distressed $35 million to an ad network and a singer/actor (who better to pull a rabbit out …
Read more »Will Google’s Search Ad Previews Break the Click? Probably Not, but Big Adjustments Lie Ahead for Search Advertisers Search ad formats are in a constant state of motion. Since sponsored ads first appeared on the scene, tweaks to how ads appear and what makes people click have kept marketers on their toes. In recent history, …
Read more »How Not to Pitch Your Search-Marketing Firm Resist the Temptation to Misrepresent Your Capabilities or Steal Someone Else’s PowerPoint Search marketing is a complicated array of best practices, commonly held tactics and a secret underworld of marketing tricks that no one talks about. In the not-so-distant past, acquiring new clients was a matter of basic …
Read more »Is Google Biased? Sure It Is. But Good Luck Proving It One Company’s Algorithms Determine Winners and Losers on the Web, but Don’t Expect the Feds to Worry Search bias. Search neutrality. Search integrity. The debate over bias in search results has never been hotter. Is Google’s ranking system corrupt in favor of its own …
Read more »The Long, Sad Story of Ask.com The problem with most crazy people is they don’t know they are crazy. The problem with crazy people in business? They think history doesn’t apply to them. The problem with crazy people in search? They are still looking for ways to kill Google. The announcement from troubled IAC portfolio …
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