Lay down your programmatic framework with @kevinmryan at #SMX West! https://t.co/FFKRJ9ByLk pic.twitter.com/XZH5t7N016 — SearchMarketingExpo (@smx) February 9, 2017
I’m happy to report Ad:Tech NY lived up the to the lead up press and let’s just say I wasn’t disappointed. During the event, Ad:Tech staffers conducted some thought leadership interviews with all kinds of people including some agency folks like me. It was a great discussion (if I do say so myself) and we …
Ad:Tech is coming back to New York next week and its gotten quite the facelift this year to help celebrate the 20th year of the event. First, there are a couple big changes at the top. Ad:Tech made a sharp strategic placement with industry living legend John Durham at the helm. Another smart leader in …
..well, wasted talent. Or wasted opportunity. Something like what Chazz Palminteri dove into in “A Bronx Tale.” Over the weekend I got caught up on some digital marketing reading and read a great piece by my friend Danny Sullivan in Search Engine Land. Without taking sides (and, I’m not taking sides either), he profiled how …
Back in September 2011, the most important senate judiciary hearings of our time were held to facilitate a determination that Google was either friend or foe to the American People. Almost 5 years to the date, the conversation has leapfrogged past who’s evil and who isn’t in search results. We’ve skipped right to, “Is it …
eMarketer just released another sharp snapshot illustrating the rapid growth of digital ad spending. Among the many points demanding your attention is that 2016 will be the year digital placements will outpace TV commercials. While spending isn’t necessarily an indication of the importance of particular format, reading the numbers this way does give us a …
The trust relationship we have with our beloved brands is being expressed mailed to hell. Yesterday, before boarding my transcontinental flight back to New York I got the announcement that the FAA would prefer it if I left my Samsung Galaxy on the ground in the seated, locked and off position. I’d ship it back …
@KevinMRyan's dissection of the formulaic self-interest of the #lumascape at #iMediaSummit is hilarious. — Adam Kleinberg (@adamkleinberg) September 13, 2016
Transparency was a hot topic at the iMedia Brand Summit in Coronado, California. The problem, said Kevin Ryan, CEO at Motivity Marketing, is that we don’t know where to go for information and we don’t know who to trust for this information. In an effort to hold an honest discussion, Ryan spoke with Rhonda Hanson, …
The K2 Media Transparency report may be the final in-flight mechanical failure that forces the agency-client relationship into an unrecoverable dive. The headline reads, “ANA Independent Study Finds Rebates and Other Non-Transparent Practices to be Pervasive in U.S. Media Ad-Buying Ecosystem.” Read the rest of the article here