Will Google’s Search Ad Previews Break the Click? Probably Not, but Big Adjustments Lie Ahead for Search Advertisers Search ad formats are in a constant state of motion. Since sponsored ads first appeared on the scene, tweaks to how ads appear and what makes people click have kept marketers on their toes. In recent history, …
Read more »How Not to Pitch Your Search-Marketing Firm Resist the Temptation to Misrepresent Your Capabilities or Steal Someone Else’s PowerPoint Search marketing is a complicated array of best practices, commonly held tactics and a secret underworld of marketing tricks that no one talks about. In the not-so-distant past, acquiring new clients was a matter of basic …
Read more »Is Google Biased? Sure It Is. But Good Luck Proving It One Company’s Algorithms Determine Winners and Losers on the Web, but Don’t Expect the Feds to Worry Search bias. Search neutrality. Search integrity. The debate over bias in search results has never been hotter. Is Google’s ranking system corrupt in favor of its own …
Read more »The Long, Sad Story of Ask.com The problem with most crazy people is they don’t know they are crazy. The problem with crazy people in business? They think history doesn’t apply to them. The problem with crazy people in search? They are still looking for ways to kill Google. The announcement from troubled IAC portfolio …
Read more »What ‘Like’ Really Means for Facebook Advertisers So Long, PageRank. Hello, LikeRank If the first internet ad boom set the stage for arrogance in internet advertising, the new millennium will see a new level of hubris in the field. If Google set the standard for egotism in the internet marketing world, Facebook is now seeking …
Read more »What If Google and Bing Waged a Search War and Nobody Noticed? For Most People, Search Is Just Search Google is going to win the war for audience love and ad revenue. No, Bing is or maybe people will just start finding everything on Facebook. Or, it will be hard to tell who the winners …
Read more »BP Buys ‘Oil’ Search Terms to Redirect Users to Official Company Website Be careful where you click, especially if you’re looking for news on the BP oil spill. BP, the very company responsible for the oil spill that is already the worst in U.S. history, has purchased several phrases on search engines such as Google …
Read more »Get whiter teeth! Special discount for alumni! Hasn’t social-media-audience targeting gotten better than that? How helpful are social relationships when it comes to targeting? Will ads be the answer for Twitter, Facebook, Foursquare and other social networks, or will broader forms of marketing, e-commerce or virtual currency ultimately be the model? The answers: yes, somewhat …
Read more »After Google Bowl 2010, What Next? Google’s first foray into the world of televised marketing has been the talk of the town since its appearance. The “Parisian Love” spot on Super Bowl Sunday painted a pastoral scene portraying the soul of a searcher. However, if Google wants to keep the number one spot in search …
Read more »Sample articles from Kevin Ryan on iMedia: 5 can’t-miss SEO trends Published: March 15 2010 | SEO Dramatic shifts have occurred in the search field, but the fundamentals of good SEO still apply. Here’s how to adapt your tried-and-true strategies for the future. The path to effective local advertising Published: December 09 2009 | LOCAL …
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