It’s that time of year again – yes, the time we all reflect on years past and look forward to the New Year with a youthful exuberance and hopeful optimism that can only come with the holiday season.
While everyone else is busy with hopeful optimism, my grand tradition is to take the “healthy skeptic” approach and try to identify at least one thing I could do without in the New Year.
In my case, I could only think of one thing that presents massive difficulties in the world of search and digital marketing in general: getting your contract through procurement with your sanity and objectives intact.
Of course, my “one thing” has 12 parts – so with that, I give you my celebration of the season, The Twelve Days of Procurement.
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