There’s never a dull moment in the advertising world. The proposed Omnicom and Publicis merger has everyone talking, but what (if anything) does this mean for the digital ad world? Who will be the winners and losers? What possible upside exists for the clients?
Having had the pleasure of working within large and small agencies (and having lived through many a merger), I’d like to share a summary of the collective voices in my head offering (sometimes conflicting) viewpoints of the potential victors and also-rans in the proposed union.
Read the article here.