Motivity Marketing provides sound advice and strategic direction for companies seeking powerful growth in the connected world. Whether you are an early stage start-up seeking market entry and scalability counsel or an established brand searching for the right marketing mix in the digital age, Motivity can help. Engagements are customized to your business and marketing objectives and dialed in to the immediacy and scale of your mission.
Phases and specific areas of expertise include
Business strategy, planning and development
- Market opportunity assessments and positioning strategies.
- International market development and business practices.
- Vertical interest or category development.
Marketing and Media strategy, planning and programming
- Mid to large scale media planning and buying.
- Traditional advertising to digital convergence.
- Digital media come-to-market.
- Search Engine Marketing (Search Engine Advertising and Search Engine Optimization or SEO).
- Social Media strategy and optimization.
- Local search and online advertising initiatives.
- Affiliate marketing programs.
- Basic to advanced analytics (measurement and benchmarking).
Operations and organizational consult and administration
- Advisory board or interim c-suite positions.
- Advertising sales strategy or professional training.
- Transition planning and staff development, toward convergence or digital roll-outs.