After Google Bowl 2010, What Next?
Google’s first foray into the world of televised marketing has been the talk of the town since its appearance. The “Parisian Love” spot on Super Bowl Sunday painted a pastoral scene portraying the soul of a searcher. However, if Google wants to keep the number one spot in search minds, it will have to get a much bigger brush.
“Search on” provided a nearly episodic profile of a directive searcher struck by Cupid’s arrow in a series of stream of consciousness queries. Though it was cute, funny at times and bore witness to the idea that search is the barometer of human behavior, the ad failed to strike the money-making mindshare chord I was seeking.