Kevin Ryan on looking beyond Likes:
â€œThink of the brand first before you think of the rules of Facebook. Likes are absolutely spectacular, but itâ€™s hard to draw a line between likes and revenue. Three essentials: Focus on learning while earning, prep for smart online media at scale, no device is an island Weâ€™re not mobile marketing anymore â€” weâ€™re device marketing.â€
Read the article here.