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Bruce Clay SMX Liveblog: Paid Search: Focusing on Audiences & Categories Instead of Keywords

February 22, 2016 By KevinRyan

In this bite-sized liveblog, Kevin Ryan shares where he sees paid search headed as an industry. Ryan is the founder of MotivityMarketing, a columnist for Search Marketing Land and the author of “Taking Down Goliath: Digital Marketing Strategy for Beating Competitors with 100 Times Your Spending Power.” (Try saying that title ten times fast!)

Read the article here.

Filed Under: In The News

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The TMI with Kevin Ryan podcast addresses important issues in digital media, advertising, and internet marketing. A master at … more about TMI

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