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Forbes

October 8, 2008 By KevinRyan

Advertising With New Media with Kevin Ryan

It works. Do it. Now.

Question: Is advertising in the Yellow Pages book still of any value? Should I replace my listing in the Yellow Pages with online advertising? And if so–with what? Local paid search?

Answer:Throw your telephone book away or use it to level your piano. The original promise of the Web was geographically relevant information. Over the last two years the ability for marketers to target locally has become easier and more effective.

Read the article here.

Filed Under: In The News

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The TMI with Kevin Ryan podcast addresses important issues in digital media, advertising, and internet marketing. A master at … more about TMI

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Recent Posts

  • Transparency, Ad Quality and Google.
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  • Programmatic Buying with Kevin Ryan – Online Marketing Best Practices Podcast from OMCP
  • Will Brands Restore Spending On YouTube But At Lower Levels?
  • The Stupidity of Ageism

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Transparency, Ad Quality and Google.

This is What Not Pulling Any Punches About Transparency Looks Like.

Programmatic Buying with Kevin Ryan – Online Marketing Best Practices Podcast from OMCP

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