September 20, 2011
Google has made its +1 button ubiquitous on web sites and search results. Now, Google is using the +1 to add a social layer to display
advertising.
Starting in October, ads distributed on Google’s Display Ad Network will have a +1 button, allowing consumers to “like” an ad and share that endorsement to people they’re connected to via Google’s social network Google +.
It’s an extension of what Google started doing earlier this year when it added the +1 button to search results and search ads, allowing users to endorse those ads, and showing that endorsement and photo to their connections.
Read the article here.
