Sample articles from Kevin Ryan on iMedia:
| 5 can’t-miss SEO trends Published: March 15 2010 | SEO Dramatic shifts have occurred in the search field, but the fundamentals of good SEO still apply. Here’s how to adapt your tried-and-true strategies for the future. |
| The path to effective local advertising Published: December 09 2009 | LOCAL See how accepted thinking about small- and medium-sized businesses needs to shift to leverage local platforms and exchange models. |
| The click is dead; long live the click Published: November 17 2009 | WEB ANALYTICS Is digital’s subordination to traditional a matter of misaligned metrics, or is it just a diversion from a focus on the bigger problem? |
| Yahoo, Bing, and the uncertain future of search Published: July 30 2009 | SEARCH ENGINES The Microsoft-Yahoo agreement is a positive development for the search world, but how will it impact digital advertisers as they attempt to reach searchers? Have a look at the possibilities. |
| Do we need to worry about click fraud? Published: June 19 2009 | PAID SEARCH Are the fraudsters becoming more cunning, or are we just more attuned to finding fault with click data? Take a look at the factors shaping the value of search activity, and the likely solutions for getting the clicks you pay for. |
| How internet directory services failed Published: May 14 2009 | PAID SEARCH Internet yellow pages are trying to reclaim the opportunities they’ve lost with regard to helping small businesses. Here’s why their new offerings are likely to fall short. |
| How to beat Google at search Published: April 22 2009 | SEO The next generation of search will require a shift in how we approach its most important aspect: the users. |
| The future of search: 5 ways to prepare Published: January 19 2009 | SEO Blended search has changed the way we find everything on the web. Here’s a look at the modern audience optimization tactics that can help marketers achieve big wins in this evolving area. |
| Video Search Marketing Realities Published: May 30 2007 | SEARCH ENGINES Our search editor finds new meaning in video search and how to make money with it. |
| The Search Apocalypse Is Here. Or Is It? Published: May 23 2007 | PAID SEARCH Ad serving is a commodity-based business, but that may be changing. Clients like to think they own their data, but those days are coming to an end. |
| The 7 Deadly Sins of Site Search Published: May 16 2007 | SEO With billions spent on search marketing, are brand owners failing site searchers? Our search editor has the answer. |
| Secrets of Influencing Searchers Published: May 09 2007 | PAID SEARCH Our search editor peers into the minds and bodies of healthcare searchers and talks about how it illuminates all search marketing. |
| Is Mobile Search Still Futile? Published: May 02 2007 | PAID SEARCH Who is searching with mobile devices and should you even bother? iMedia’s search editor says yes, and no. |
| The 3 Biggest Search Blunders Published: April 25 2007 | PAID SEARCH Think you’ve got search marketing licked? Think again. Our search editor reviews three mistakes to avoid. |
| Search Legalities to Watch For Published: April 20 2007 | PAID SEARCH Should you take action when your site is being defamed by a disgruntled blogger? You bet. |
| Be Smart About Content Search & Save $$$ Published: April 11 2007 | PAID SEARCH Although you CAN manage your content search campaign in the same interface as your paid search campaign, you’re wasting money if you do. |
| Death Watch: Yahoo! Published: April 09 2007 | MEDIA PLANNING & BUYING Find out what iMedia’s search editor says will make or break America’s favorite search portal. |