There’s been a lot of talk about the ad model being broken, along with the agency model and the digital model. Most recently at a national advertiser event, a huge brand got up and complained about all three, spouting rhetoric the same way a gratuitously grandiose politician might.
While I won’t give said person the satisfaction of a specific call-out, I will say the argument is tired and clichÃ©d, and stringing together buzzwords to wind up the crowd isn’t going to accomplish anything. Also, for the record, not all agencies are bad.
Read the article here.