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It’s time to blame the clients

July 21, 2016 By KevinRyan

The K2 Media Transparency report may be the final in-flight mechanical failure that forces the agency-client relationship into an unrecoverable dive. The headline reads, “ANA Independent Study Finds Rebates and Other Non-Transparent Practices to be Pervasive in U.S. Media Ad-Buying Ecosystem.”

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Filed Under: In The News

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