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Marketing Land: How To Corrupt Social Data

August 6, 2014 By KevinRyan

The trend du jour for virtually bringing people together (with no actual physical or emotional commitment) is inside the protective walls of a secret, members-only group on a certain social network.

Sometimes this is under the aegis of a brand, while, at other times, the group forms spontaneously — creating a ready-made focus group for marketers. But whether you’re running one of these groups or simply “listening” or participating, marketers must be fully transparent to avoid becoming a cautionary tale — like the one I’ll tell you about in today’s column.

Read the article here. 

Filed Under: In The News

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