The reality for the modern marketer is that while the discussion about SEO resources (in the form of software and tech tools) may be getting long in the tooth; it continues to occur and evolve as the market itself matures. Companies big, small and in the middle — not only in search but in digital marketing as a whole — are dealing with a whole new set of industry demands… and buzzwords.
The industry has evolved, and this evolution demands a whole new value proposition from tool makers. Or does it?
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