Less is more. Small is beautiful. Content is king. Automation rules. If you take any cliché and tie it in with a cloud full of the latest contrived digital intelligence buzzwords, that’d make for one heck of an infographic. Hashtag content marketing, hashtag programmatic, hashtag automation hashtag. It’s all lunacy.
You wouldn’t blame a small business person for avoiding digital marketing entirely, either because they’re overwhelmed by the technological lingo or because they previously bought into it and got burned.
But don’t give up; there are plenty of valuable reasons for soldiering on. Just keep in mind the tips I’ll share in this column.
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