Less is more. Small is beautiful. Content is king. Automation rules. If you take any clichÃ© and tie it in with a cloud full of the latest contrived digital intelligence buzzwords, thatâ€™d make for one heck of an infographic. Hashtag content marketing, hashtag programmatic, hashtag automation hashtag. Itâ€™s all lunacy.
You wouldn’t blame a small business person for avoiding digital marketing entirely, either because theyâ€™re overwhelmed by the technological lingo or because they previously bought into it and got burned.
But donâ€™t give up; there are plenty of valuable reasons for soldiering on. Just keep in mind the tips Iâ€™ll share in this column.
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