Itâ€™s that time of year again â€“ yes, the time we all reflect on years past and look forward to the New Year with a youthful exuberance and hopeful optimism that can only come with the holiday season.
While everyone else is busy with hopeful optimism, my grand tradition is to take the â€œhealthy skepticâ€ approach and try to identify at least one thing I could do without in the New Year.
In my case, I could only think of one thing that presents massive difficulties in the world of search and digital marketing in general: getting your contract through procurement with your sanity and objectives intact.
Of course, my â€œone thingâ€ has 12 parts â€“ so with that, I give you my celebration of the season, The Twelve Days of Procurement.
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