A cold harsh inevitability of your career in digital marketing is that you will come across a disproportionate number of people who know a lot
less than they should about subject matter that falls into their responsibility.
Search is one of those subjects about which many people are less-than-informed and you’ll need to learn how to deal with those folks.
You’ll need to deal with less-than-ideal client scenarios and really bad ones. To be aptly equipped you’ll need to know the difference between good, bad and train wreck.
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