The foundation of search lies in the definitions of what people want and what makes them click to find what they seek. In other words, search is the foundation of digital commerce.
Yahoo’s latest drama is only the tip of the iceberg for the stressed Internet company. Since former Yahoo CEO Carol Bartz officially threw in the towel on search nearly three years ago, it seems odd to be mentioning the words “search” and “Yahoo” in the same sentence, but smart search knowledge is exactly what will fix Yahoo. That, and a little less drama.
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