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Search Data Drives Strategy, Wells Fargo Advisors CMO Says

April 29, 2014 By KevinRyan

Looking for a financial adviser could take months. Consumers take to search engines to find information, and social sites to research other opinions — and this makes the ways people consume content just as important as what they search for on engines, on brand Web sites and in social networks. The two combined increase the value of the data produced.

Read the article here.

 

Filed Under: In The News

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