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The Make Good: The People of Ad:Tech

February 22, 2016 By KevinRyan

Motivity Marketing CEO Kevin Ryan, coauthor of “Taking Down Goliath: The Digital Marketing Strategy for Beating Competitors With 100 Times Your Spending Power,” tells WIT Strategy‘s Bill Brazell that too many companies today are leaning on powerful digital tools and automation without asking if their approach is right for their business — and describes the scammy nature of what he calls “apology marketing.”

See the interview here.

Filed Under: In The News

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The TMI with Kevin Ryan podcast addresses important issues in digital media, advertising, and internet marketing. A master at … more about TMI

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