Certainly you all remember that recent Association of National Advertisers annual meeting at which PepsiCo’s Brad Jakeman trashed the ad business and the ad agencies within for being outdated, lacking diversity and running on dinosaur fumes.
He also took issue with diversity, or the lack thereof, saying, “I am sick and tired as a client of sitting in agency meetings with a whole bunch of white straight males talking to me about how we are going to sell our brands that are bought 85% by women. Innovation and disruption does not come from homogeneous groups of people.”
Read the rest of the article here.